Critics said the ad trivialized the protest movement and the killings of black people by the police. racism: noun a belief that race is the primary determinant of human traits and capacities and that racial differences produce an inherent superiority of a particular race. That same week, Pepsi apologized for a television commercial featuring Kendall Jenner that was criticized for borrowing imagery from the Black Lives Matter movement. In April, the skin care brand Nivea pulled an ad that used the slogan “white is purity” after it was accused of racial insensitivity (and celebrated by white supremacists.) Consumers erupted in outrage at H&M for what. In a statement at the time, Dove said it was “committed to representing the beauty of diversity” but had “missed the mark” with its ad, which was removed from Facebook. H&M used a black child to model a sweatshirt sporting the phrase coolest monkey in the jungle. The ad was criticized for employing a racist trope that black people could use soap to clean themselves into white people. In October, Dove, the soap company owned by Unilever, apologized for a Facebook ad that showed a black woman removing her brown shirt to reveal a smiling white woman in a crisp white shirt underneath. We will assemble a task force of black leaders to help advise us on further work.But mistakes like this happen in the world of advertising with some regularity. We will also mobilize efforts to increase voter registration. This list is not exhaustive.
Furthermore, in the US, we will develop a stronger relationship with Historically Black Colleges and Universities and increase community events that continue to empower the Black Community. We will provide our colleagues additional resources to further educate them around implicit bias. These organizations fight for justice, economic rights and empowerment of the Black Community. H&M group pledges to donate 500,000 USD to the NAACP Legal Defense and Education Fund, Color of Change, and the ACLU. More directly, we will play our own part. Symbolic support is not enough – we will take action. We re-commit to taking tangible steps to challenge racism and support our colleagues, customers and communities. As a company, we are growing, but we can and must do better. The advert drew ire because it trivialises the seriousness of protests. We also acknowledge our past mistakes and they have made us acutely aware of how much we still need to learn. This morning, celebrity hairstylist Vernon Franois posted a photo on Instagram from a recent H&M ad that includes a little Black girl with her. woke up this morning shocked and embarrassed by this photo. Their lives, and the lives of all black people taken by violence, mattered. The recent killings of more members of the Black Community in the US leave us devastated and heartbroken.
We stand with and support the Black Community – today, everyday and everywhere to end racism in all forms.
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